Building

Bridges

Driving

Growth

Business Development & Partnerships
across Europe & LATAM

Travel, Tech & SaaS

ABOUT

Hola!👋🏽 I’m Fernando Palma

I am an International Business Development executive with an extensive career scaling Travel, Tech & digital ventures across Europe & Latin America.

From luxury hospitality sales in Cancun, to managing digital marketing campaigns for major global Travel brands in London, to driving an international SaaS expansion in Europe, I have helped companies bridge products, sales and markets.

Portrait of a Fernando Palma smiling, in a navy blazer and white shirt outdoors with blurred trees and buildings in the background.

My growth-oriented mindset,
data-driven approach, and my collaborative spirit
are natural personal strengths 😁 for which I have always been praised by colleagues and commercial partners.

Let's Connect

Core Specialities

A collage of Travel essentials including a model airplane, laptop displaying a graph, backpack with headphones and a clock, passport with a globe, boarding passes, camera, smartphone with a map, and travel documents.

In-depth experience growing B2B pipelines and revenue across Europe & LATAM
- Development of Go-to-Market strategy
- Outbound prospecting
- Lead nurturing
- Sales and Negotiation
- Customer Profiling
- Competitor Analysis
Closed technical and commercial partnerships across SaaS, Travel, Fitness, and Media — including APIs, co-marketing, marketplaces, and cross-regional integrations; in both B2B and B2C channels.
Managed Travel and SaaS accounts in consultative roles, driving upsells, retention, and campaign success — including a 1900% ROI media case study at Travelzoo.
Led and applied projects that improved lead quality and conversion through data analysis — combining A/B testing, CRM workflows, and most recently, certified in Python (Stanford).
- Winner of King’s College Best Dissertation for research & analysis.
I possess a deep knowledge and network across the Travel ecosystem — from OTAs, Tourism Boards, and Airlines to Hotels, DMCs, and publishers.
I have represented brands at WTM, industry fairs and FAM Trips.
First-hand experience rolling out B2B2C SaaS products (e.g., Magicline) in new markets, working closely with Product, Integrations, and Sales team. Understanding what it takes to drive adoption, feature requests, and client onboarding.
Developed the Spanish & LATAM markets for Europe’s top fitness SaaS (8,000+ gyms served).
Currently supporting FitLink Global’s affiliate growth.
- Native English-Spanish / Intermediate German (but still at it 😅!)
- Hands-on experience building trust, closing deals, and aligning visions and methodologies across cultures, visions and remote teams.